Meenakshi S. Krishnamoorthy, PhD

Specialties and Interests

• Production / Operations Management
• Management Science
• Technology Management
• Total Quality Management
• Project Management
• Tourism Economics

Programs and Research Projects

• International Transfer of Technology
• Recent developments in Tourism Economics
• Case-based Operations Management

Courses Taught

• Production/Operations Management (BUS 3020 & BUS 5040)
• Quantitative Approaches to Management (BUS 6090)
• Total Quality Management (MGT 4050 & BUS 6050)
• Tourism Economics (TOU 4030)

Selected Publications since 1995
(Refereed Journals, Books, Manuals, Training Booklets, Technical Reports, Conference Proceedings of Refereed Papers)

• Lundberg Donald E., M. Krishnamoorthy and Mink H. Stavenga, (1995) Tourism Economics John Wiley & Sons, Inc. Turkish version was published in 1999. An Indonesian version was published in 1999. A major revision of this text is underway.
• Fawzia Ali Al-Saihati and Meenakshi S. Krishnamoorthy (1995) Marketing Effectiveness of U.S. Consumer Products in Saudi Arabia, 26th Annual Meeting of the Decision Sciences Institute, November 20-22, 1995 at Boston, Massachusetts.
• Sankar S. Chetan, R. Nat Natarajan, Meenakshi S. Krishnamoorthy, Satya N. Prattipati and P. Kakumanu (1996) Role of U.S. Business Schools in the Implementation of Liberalization Programs in Emerging Economies Like India, 27th Annual Meeting of the Decision Sciences Institute, November 24-26, 1996 at Orlando, Florida.
• Meenakshi S. Krishnamoorthy, Chetan S. Sankar, R. Nat Natarajan, and Satya N. Prattipati (1997) Opportunities for Business Schools: An Evaluation of Market for Management Education in India, 28th Annual Meeting of the Decision Sciences Institute, November 22-25, 1997 at San Diego, California
• Krishnamoorthy, Meenakshi S. and Geza Feketekuty “Technology Blending, Trade and Diplomacy: Strategic Management of Our Expertise”: Participant’s Manual, Seventh Satellite Videoconference of the 1998 Series Competitive Success with Global Focus; International Training Center, June 25, 1998, (138 pages). This manual has also been translated into Spanish and Portuguese. The entire presentation as well as questions and answers are also available in a videotape in three languages (English, Spanish and Portuguese).
• Skalnik, Patricia and Meenakshi S. Krishnamoorthy (1998) Airlines, The Internet, and the Customer: An Industry in Transition, 29th Annual Meeting of the Decision Sciences Institute, November 21-24, 1998 at Las Vegas, Nevada.
• Sundell, Richard A, Meenakshi S. Krishnamoorthy, and Rachna Kumar (1999) Relationships Among Information Technology Structures, Business Environment, Electronic Commerce, and Financial Performance, 30th Annual Meeting of the Decision Sciences Institute, November 20-23, 1999 at New Orleans, Louisiana.
• Krishnamoorthy, Meenakshi S. and Rubens Ricupero “Innovation, Technology Transfer and the Global Market: The Chain for Competitive Advantage”: Participant’s Manual, Sixth Satellite Videoconference of the 1999 Series Foundations for Prosperity in the Third Millennium; International Training Center, July 6, 1999, (119 pages). This manual has also been translated into Spanish and Portuguese. The entire presentation as well as questions and answers are also available in a videotape in three languages (English, Spanish and Portuguese). Prepared a video-based case study on “From Concept to Consumer”; interviewed Mr. Paul Eichen, Founder, CEO of Rokenbach Toys; traced the development of a product till commercialization and incorporated this case as a part my videoconference.
• Krishnamoorthy, Meenakshi S. (1999) Quality, Productivity and Competitiveness: The Asian Scene, International Conference on Asia-Pacific Studies, June18-20, 1999 , San Diego, California
• Krishnamoorthy, Meenakshi S. (2000) Statistical Process Control Techniques for Software and Systems; (86 pages).
• Malevski Yoram, Meenakshi S. Krishnamoorthy, M. , Sebastian K. Zacharia and Ralph J. Daley “Transforming Know-How into Marketable Value: Process and Strategies”: Participant’s Manual, Seventh Satellite Videoconference of the 2000 Series Global Strategies for Excellence, Value and Optimal Performance; International Training Center, July 6, 2000, (119 pages). This manual has also been translated into Spanish and Portuguese. The entire presentation as well as questions and answers are also available in a videotape in three languages (English, Spanish and Portuguese).
• Natarajan Nat and Meenakshi S. Krishnamoorthy (2000) Strategy and Compliance Based Assessments, 31st Annual Meeting of the Decision Sciences Institute, November 18-21, 2000 at Orlando, Florida.
• Salama Kawsar and Meenakshi S. Krishnamoorthy (2001) The Defining Perspectives of Globalization, 32ed Annual Meeting of the Decision Sciences Institute, November 17-20, 2001 at San Francisco, California
• Krishnamoorthy, Meenakshi S. (2001) The Role of Information Technology in Development: Lessons from India Eighth Annual National Diversity Conference, April 2-4, 2001, San Diego, California
• Krishnamoorthy, Meenakshi S. (2001) The Methodology of International Trade Statistics Chinese Statistical Bureau Directors /Deputy Directors, February 12, 2001, San Diego, California
• Meenakshi S. Krishnamoorthy, Richard Gevirtz, Venu Prabaker, David Jacobs, Stephen Wasserman, Antony Horner, and Geeta Venkat “Health and Productivity: A Balanced Approach towards Our Well-Being and Organizational Success”: Participant’s Manual, Fifth Satellite Videoconference of the 2002 Series Excellence with a Global Flair; International Training Center, May 23, 2002, (108 pages). This manual has also been translated into Spanish and Portuguese. The entire presentation as well as questions and answers are also available in a videotape in three languages (English, Spanish and Portuguese).
• Skalnik J., Maria Fernandez, Meenakshi S. Krishnamoorthy and David Smith (2002) A Comparison of Ethical Decision-Making of Business Students From Different Cultural Backgrounds, 33ed Annual Meeting of the Decision Sciences Institute, November 24-26, 2002, San Diego, California
• Salama Kawsar, and Meenakshi S. Krishnamoorthy (2002) The Defining Perspectives of Globalization II, 33ed Annual Meeting of the Decision Sciences Institute, November 24-26, 2002, San Diego, California
• Fawzia Ali At-Saihati and Meenakshi S. Krishnamoorthy, (September/October 1996)"US Consumer Product Marketing in Saudi Arabia: Competitive Perceptions" The International Executive 38(5), 633-670

Recent Dissertations Chaired

• Charles Mayaka Mong’ni “Diffusion and Adoption of Internet Technology by the Service Industry in Kenya” (ongoing).
• Judith Norman Austin “Vertical Carousels and Vertical Lifts Customer Satisfaction” (ongoing).
• Ayhan Serhateri “Disintermediation of the Automobile Industry Via Internet and Consequent Changes in Consumer Behavior and the Marketing Mix: A Cross-Cultural Study in Turkey and the US.” (Completed, 2002).
• Richard A. Sundell “Relationships Among Types of Information Technology Structures, Business Environments, Electronic Commerce and Financial Performance” (Completed, 1999).
• Patricia C. Fine-Skalink“Marketing on the Internet: Factors Influencing Airline Travelers’ Acceptance of On-line Reservations and Ticketing” (Completed,1998).
• Joy Chia Huh Liang “Technology, Innovation, Productivity and Competitiveness of Manufacturing Industries in Taiwan” (Completed, 1995).
• Gulcimen Turtsever “The Relationship Between Budget Deficits and Balance of Current Account in Australia, the United States and Italy” (Completed, 1995).

Professional Activities

• Member, Reviewer, Panelist, Session Chair, Discussant for Decision Sciences Institute, USA
• Member, Production and Operations Management Society, USA
• Member, Education Council, Japan Society of San Diego and Tijuana
• Member, International Editorial Advisory Board, Journal of SMET Education, USA
• Founding member, Institute for Social and Economic Change, India
• Liaison with industry for factory visits and guest speakers

Professional Licenses, Certifications, and Honors

• Recipient of the University President’s Award for Excellence in Service for the academic year 1999-2000

Interests and Hobbies

• Duplicate Bridge
• Swimming